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2020 Annual Gala

The Friends of Foothill Family work tirelessly to organize Foothill Family's annual gala, held each spring and conceptualized around a unique theme. The benefit supports Foothill Family by raising approximately one-fifth of the agency's annual unrestricted operating funds, which makes an extraordinary impact on the agency and its client family.

Individual tickets for this year's gala, A Royal Affair, are now available for purchase. Tickets purchased before February 17, 2020 are $275; the price then increases to $300 after that date. 

A Royal Affair - Foothill Family 2020 Gala
A Royal Affair - Foothill Family 2020 Gala

2020 Benefit Committee

Annette Ermshar, Benefit Co-Chair
Sandra Plowman, Benefit Co-Chair

Lora Unger, Auction Co-Chair
Beatrice Usher, Auction Co-Chair

Chelby Crawford,
Friends of Foothill Family President

Christine Villalpando-Escobar, 
Friends of Foothill Family Vice President

Marisa Callahan
Sheela Gade
Marlene Gonzalez
Julietta Perez
Liliana Patino
Vivian Godoy Rodriguez
Sarah Soifer
Jennifer Wang

A Royal Affair

Hear ye, hear ye, all noble courtiers: The lords and ladies of Foothill Family hereby proclaim the 7th day of March of the year 2020 as the official date for Foothill Family’s annual gala, “A Royal Affair.” This grand event will take place at the regal and exclusive California Club in Downtown Los Angeles. As a guest of this Royal Affair, trumpets and fanfare will welcome your arrival as you dine with fellow queens, kings, princesses, princes, and Foothill Family royal supporters for an unforgettable evening of elegance.

The gala serves as the largest fundraiser of the year for Foothill Family. Join us and become an event patron, where you will make a regal difference in the lives of Foothill Family clients for many years to come.

This year, the gala will honor the 20th Anniversary of the Friends of Foothill Family, with special tributes to the past presidents who have shaped the philanthropic guild and its role in the community’s awareness and support of the agency.

For inspiration on what to wear visit the Friends facebook page:

Royal Patrons

We are grateful for the support of our generous patrons, who are vital to the success of the annual gala.

Opportunity Drawing

Purchase a chance to win a 12-day exotic cruise for two on the classic Holland America Line! The only way to win this indulgent vacation is to buy an opportunity drawing ticket. For $100 per ticket, each one you buy increases your chance of being the lucky winner. To buy your tickets, contact the Development Department, This email address is being protected from spambots. You need JavaScript enabled to view it. or (626)993-3636.

All proceeds from the opportunity drawing benefit Foothill Family and our mission to empower children and families in our communities.

Patron Opportunities

  • $25,000 – King & Queen

    • Two (2) premier tables of ten (10) with a VIP table concierge
    • VIP Overnight stay for two (2) couples with parking
    • Premier full page color ad in program
    • Digital advertising with mentions on social media and e-communications
    • Top billing logo/name with link on the mobile bidding site
    • Top billing logo/name with link online
    • Top billing logo/name on event signage and recognition on the digital screen
    • Royal Regalia (sash and insignia) indicative of your patron level
    • Royal announcement upon your arrival

  • $15,000 – Prince & Princess
  • $10,000 – Duke & Duchess
  • $5,000 – Earl & Countess
  • $2,000 – Viscount & Viscountess
  • $1,000 – Baron & Baroness
You can also purchase individual tickets for A Royal Affair. Tickets purchased before February 17, 2020 are $275; the price then increases to $300 after that date.

Underwriting

  • Entertainment - $4,500
  • Signature Drink - $3,500
  • Lounge - $3,500
  • Wine - $2,500
  • Photo Booth - $2,000
  • Flowers & Décor - $1,500

Advertising & Tributes

  • Inside back cover (5”w x 8”t) - $1,500
  • Full page, color (5”w x 8”t) - $1,000
  • Full page, b&w (5”w x 8”t) - $750
  • Half page b&w (5”w x 3.75”t) - $500
  • Quarter page, b&w (2.25”w x 3.75”t) - $250
The Friends of Foothill Family is a philanthropic group of civic-minded women from Pasadena, Altadena, San Marino, La Cañada and surrounding areas who act as ambassadors in the community and dedicate time and energy to Foothill Family. They plan and coordinate Foothill Family's annual benefit, which has raised approximately $2 million for the organization since 2001, along with other exciting parties and events throughout the year.

For more information about the annual benefit or the Friends of Foothill Family, please contact Development Department, at (626) 993-3636 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Administrative Office

(626) 993-3000
(626) 993-3084
2500 East Foothill Boulevard, Suite 300, Pasadena, CA 91107

Administrative Office

(626) 993-3000
(626) 993-3084
2500 East Foothill Boulevard, Suite 300, Pasadena, CA 91107

Foothill Family

(626) 993-3000

© 2019 Foothill Family. All Rights Reserved. Foothill Family is a registered 501(c)(3) - Tax ID #95-1690990.
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